The music industry needs to go Darwinian



Rather fittingly the story of music piracy in Britain starts on the high-seas, when in 1964 Radio Caroline started broadcasting from a radio ship anchored off the coast of Essex.
Since then music piracy has evolved with a Darwinian precision. With each mutation it has become more widespread, easier to replicate and harder to stop. Different formats may have come and gone but the strongest have always flourished. 
The pinnacle of this technological evolution so far is file sharing, and it is proving to be the hardiest mutation yet.
But are the stories that file-sharing is killing the industry really justified? Is it taking so much money out of the industry that the labels can no longer gamble on new artists or is it merely putting the power back into the palms of the little man?
File sharing as a medium is ruffling so many feathers that the government is currently trying to push the Digital Economy Bill through parliament in an effort to curb its relentless expansion.  The Bill, which includes plans to suspend the internet accounts of those found illegally file sharing, is proving popular with those at the top of the music industry, although less popular with consumers, artists and service providers.
The big-boys of the industry are keen to tell us that artists, producers and record labels alike are fed up with file sharing, saying it’s taking money away from the established artists and making it hard for up-and-comers to make any money.
However, when quizzed the amateur and semi-professional musicians on music site MP3unsigned.com didn’t seem to share this view. A poll conducted for The Surrey Sonar on the popular music site showed that 81% of unsigned artists surveyed believed file sharing could help them find an audience and ultimately make money in the music industry
Chicago electro producer Markoboko said: “In a way, piracy is a good thing. If what you're producing is really good, it will find its audience and the audience will want more of you. The Internet will help you find the audience by sharing.”
“In the past, sheet music got copied, tapes got copied, CDs got copied, mp3s got copied. Whatever new format comes around, it will be copied”
So who are we to believe?  The big-wigs and their claims the industry is being decimated, or the up-and-coming artists, who say that if anything, file-sharing is a good thing?
Recent figures released by the BPI (British Phonographic Institution) show that music sales increased 1.4% in 2009, banking the music industry £928.8m in total sales. This is however the first growth they have seen since 2003.
Part of this resurgence is down to the ever increasing popularity of free, ad supported music streaming services like Spotify and Deezer, which saw an annual sales increase of 247%.
However, despite its popularity the ad-supported free streaming model is being shunned by some record labels, with Warner Brothers, home to artists such as Lily Allen and Green Day, being the latest company to drop its support.
Edgar Bronfman Jr, head of Warner brothers said: “The 'get all your music you want for free, and then maybe with a few bells and whistles we can move you to a premium price' strategy is not the kind of approach to business that we will be supporting in the future."
It would seem the obvious truth is that like file sharing services such as Spotify are popular because they’re free. People tend to like things that are free.
Music piracy has grown over the years because it’s followed the laws of evolution, it’s adapted to its environment, mutating to match the needs of the listener.
The legal music business hasn’t. Many years ago it picked a business model it liked and has stuck to it ever since. While the world around it has changed, it’s refused to mutate to better fit its environment.
To compete the music industry has to go Darwinian.
File sharing may be the current threat, but like CDs or cassettes it will one day be replaced by something better, something more in tune with the needs of the world.
If the music industry refuses to change with the times it will continue to fight a losing battle. It needs to be ready to constantly adapt, always keeping an eye out for an opportunity to change for the better.
Maybe they’re evolution will see some at the top making a little less money. Maybe we’ll see the balance of power shift more fairly towards the creative end of the music business, the musicians.
Maybe that’s a good thing.



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Podcast Debate

Podcast feat. Daniel D Prescott, Chris Mitchell, Jake Karim, Tom Callum Lee, Skander Lafif , Lois and me. Covers  subjects such as Ian Huntley,
peodophiles on facebook and the use of having a PS3 in prison.

Podcast Debate by Tim EP

 

 

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Interview with Simon Foster, Kane FM

A recent interview with Simon Foster of Kane FM.

Photos by Louisa Seaton

      Simon Foster Interview Mar2010  by  Tim EP


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Pilgrim's Travels- New Wordpress site.







Just a quick post to say that I have started a new site over at Wordpress.com called Pilgrim's Travels.

It will feature travel stories and reviews and will be updated regularly as part of the Online Journalism unit. It also includes a fairly large gallery of my best travel photo's.

Feel free to check it out here.

I will still be using this as my main bit 'n' bobs blog, however all travel related stuff will now be put on Wordpress

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Riding shotgun to Paradise

*My ultimate goal of doing a journalism course is to hopefully one day become a travel writer. When I'm backpacking I usually keep a hastly written blog, however I've decided I should probably have a go at writing a proper travel article. So, here's my first attempt at writing a proper travel story. If you'd like to see the original blogs post I wrote from the desination, it can be found HERE and HERE. These blog posts appeared on the front page of RealTravel.com as an editors pick.***


The concept of time is universal.   Lunch follows breakfast, noon chases dawn and the morning after wearily treads in the footsteps of the night before. The lateral ticks and tocks of the world's clocks all move in the same direction, knowingly pulling us into an unknown future. 

Nobody has yet passed this message onto the Fijians however, a nation of people happy to measure time by their own standards, Fiji Time.

It was due to Fiji Time that I found myself sat in a rickety dingy full of beer boxes, leisurly cruising my way through the lush blue, island spotted waters of the south pacific. 

Three hours previously I'd been standing in the hotel lobby, waiting for a minibus to take me down to the port, where I was due to be taken by speed boat to the island paradise of Mana, a small speck of land located west of main land Fiji. Having been told to be ready and waiting for a 10am pick up, I was eagerly punctual.  By 11am, I was still sat in the same lobby.  The receptionist cheerily reassured me that the minibus wasn't late but was merely running on Fiji Time, an approach to time much more casual and laissez faire than my western upbringing had made me used to. Eventually my carriage arrived and dutifully carried me down to the beach, just in time to see my booked mode of transport to Mana go wizzing over the horizon. "Don't worry" I was told by my bus driver, "the beer boat leaves soon, I'm sure they'll be able to give you a ride."

"The beer boat?" I said, "sounds ideal."

That's how I found myself sat in the rickety dingy, riding shotgun to paradise.

The journey to Mana took a little over two hours, a lenght of time that seems in the grand scheme of things to be insignificant, but which will stay with me for the rest of my days. The azure water was scattered with tiny mounds of white sand, each lined with coconut palms, I felt like I'd been sucked into a post card, such was the beauty of the landscape.

Even the greatest minds of Hollywoods couldn't conjure a scene as breathtaking.


Once we'd arrived at our desination, I headed up the beach to book myself into the hostel. The Ratu Kini Backpackers was to be my home for the three days I was to spend on Mana, a hostel so welcoming and friendly that it's a suprise people ever leave. The bar and eating area, where the guests meals are served free three times a day, is overlooking the beach with the guest dorms lying just back from the beach in amongst the palm grove. Although not air-conditioned, the dorms are kept cool enough to be comfortable by the gentle breeze blowing in from the pacific and the beds, despite not being the comfiest are soft enough for a good nights sleep.

The entertainment on Mana is the island itself. Whether you want to snorkel over the the coral reefs just yards from the shore, climb up the hills to take in the panoramic island-scape or simply lounge of the beech sunning yourself while listening to the sound of mild rolling waves and distant falling coconuts, there's always something to keep up the warm feeling of contentment.

And when the day is done, Mana has one more suprise, the most perfect sunset I think I will ever see. The kind of sunset that will not only make you happy with your lot in life but will instill in you a wonderous awe in the world that created us. A present from nature, one that will never be forgotten as long as you live.

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